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“Referring to either the [Virginian-] Pilot or the Roanoke Times, the Article affirmatively states that ‘[t]he company gave Bitter the login for the Twitter account,’ ” the counterclaim states. “This statement is not only outside the contents of the Complaint, it is a false statement about an issue of critical importance to the present case, and which was designed to harm Bitter in his trade or profession.” Keep up with the latest business news with our email newsletter The Times sued Bitter for access to the Twitter account following his departure from the newspaper in July for a job covering Tech football for the Athletic, a subscription-based sports website launched two years ago. “The primary purpose of the [Twitter] Account is to generate interest in the Times, and by proxy, generate advertising revenue,” BH Media’s lawsuit states. “To generate pageviews on the Times website, the Account manager tweets links to articles published on the Times’s website directing users to the Times. … This … drives traffic to the Times’s website and generates advertising revenue for the Times.” Kyle Tucker, a former Tech beat writer for the Virginian-Pilot, created the account and later left the newspaper for another job in August 2011, both sides state in their court filings. Bitter was hired to replace Tucker in October 2011. The Pilot was a sister paper of the Times under Landmark Media at that time. BH Media purchased the Times from Landmark in 2013. “On Oct.
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